JMU Giving Day

JMU Giving Day is a university-wide fundraising campaign designed to inspire alumni, donors, and supporters to contribute to initiatives across campus. The goal of the campaign is to create excitement and momentum around giving, encouraging participation through clear messaging and engaging visuals across multiple platforms. Design played an important role in maintaining a cohesive visual presence while supporting the campaign’s energy and urgency throughout the day.

Elements: Postcards | Stickers | Email Headers | Package Design | Magazine Ad

VIP Loyal Giving Main Direct Mailer

Giving Day Email Headers

MAD Money Box - Swag Boxes Hidden Throughout Campus for Students

Giving Day Save the Date Postcard

Giving Day Magazine Ads

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